He was nervous about focusing on just computers: “I had been concerned that moving away from working independently for a number of clients on a broad range of products would be difficult,” he told London’s Design Museum. He joined Apple in 1992, still a few years before the company got into trouble and almost went out of business. So when Brunner tried to recruit him again, this time he was ready to jump ship. They would fill the studio with prototypes and models if a client came to visit, making it look like they were working on very important projects. He and his partners had to constantly sell the business and hustle for new work. He was also frustrated by the realities of running a business. As so often happens, manufacturers would cut corners or make compromises, diluting his design work. Once he handed his work off to a client, it was up to them to see it through to a finished product. He couldn’t see projects through to their completion. He and his colleagues designed bathrooms and powertools, even a barber’s comb - which won another prestigious design prize.īut was frustrated and unhappy as a consultant. Ive had fun as a designer in swinging-eighties London, and loved all the challenge of constantly working on different products. A few months later, Brunner moved to Apple and set up the company’s first internal design studio. Ive already had a job lined up in London, and felt obliged to decline. Brunner was blown away by some of Ive’s student design work and immediately offered him a job. He visited another star designer, Robert Brunner, who was running his own small but successful design firm in Silicon Valley. He’d heard stories of the West Coast, and longed to see it for himself. The cash allowed him to realize a long-held dream of visiting San Francisco and Silicon Valley. Ive, then a star design student at Newcastle Polytechnic in the north of England, had won some money at university in - what else - a design competition. In a roundabout way, Apple almost recruited Jony Ive right out of college. Jony Ive and the ‘Genius’ Behind Apple’s Move to Design-First But even without a direct management role, Ive continued to have a public one at the company, still appearing regularly to discuss the company’s projects - an increasingly wide range that also included things like Apple retail stores.Skip Article Header. “As Chief Design Officer, Jony will remain responsible for all of our design,” Tim Cook wrote in a 2015, “focusing entirely on current design projects, new ideas and future initiatives.”Īt the time, it was widely speculated that Apple had offered him a change in position to persuade him not to step out of the game entirely. He joined the company back in 1992, in the days of the Newton, later working on the original iMac and eventually collaborating directly with Steve Jobs on the iPhone and iPad.Īs he moved to CDO, Apple explained that Ive would continue to play a direct role in the company’s design choices. Ive’s work at Apple has made him a superstar within the design community. The note, of course, refers to Apple’s sprawling new 2.8 million-square-foot campus in Cupertino, which clearly has Ive’s fingerprints all over it, right down to the stair railings embedded directly into the walls. “With the completion of Apple Park,” a spokesperson for the company told TechCrunch, “Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design.” While both appear to still be on-board, the move seemed to be an indication of Ive’s return to to his former role, a move TechCrunch has since confirmed with Apple. Now Ive is stepping back into the part of the position he vacated back in 2015.Įarlier today, 9to5Mac noted that Dye and Howarth were no longer listed on the company’s official leadership page. The duo took over the management of its industrial design and user interface design, respectively. The newly created role found the company’s beloved designer taking a break from day to day management of the team, handing the reins over to VPs Richard Howarth and Alan Dye. Two years ago, Jony Ive was promoted to chief design officer at Apple.
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