And that’s how you create one of the best billboards of recent years. Adidas tried a new way of engaging with the audience using their Messi sponsorship as the driving force and the World Cup event as the perfect timing. But what this case really shows us is that creativity always matters. The company reported 250m organic views on their short video and it’s quite a result for a billboard that doesn’t really exist. Dubai Frame isn’t used for commercial advertising and that was one big digital stunt. However, the catch here is that the billboard itself is CGI. The brand published this video prompting thousands of reactions from social media users around the world. Adidas has played a trick with everyone right after Argentina’s win in the World Cup. It’s huge, it’s impressive, and it’s over the top. It shows a gigantic billboard that uses the famous Dubai Frame as an advertising space. Why: Adidas is the master of bombastic advertising. The billboards highlight lives and art, inform audience about their achievements and help to promote Black History Month. This marketing effort is a result of a partnership with MoMA, Artsy, and Adage and we love how it’s done. Why: a great case of OOH used for social advertising, Outfront Media’s Black History Month campaign uses various mediums to celebrate African American artists and creators. Celebration of Black History Month by Outfront Media Credit: Outfront Media It exists in a form of physical billboards as well as a hilarious video. You’re looking at one of the best OOH ads of 2023 and an amusing marketing campaign. The main slogan is showcased next to longer engaging texts like “you’d rather stick with cow butter? Classic herd mentality”. The words are “Skip the Cow” and the advertisement is promoting their plant-based butter using straightforward tactics. Plant-based butter brand Flora uses only three words to make their campaign memorable. Why: just a classic OOH with minimalist looks and a fantastically communicated message. Apart from the melting billboard in Westfield London, the company has also placed traditional DOOHs around the UK. It’s a mind-blowing case of creative marketing. The installation promoting the new ITVX show “A Year on Planet Earth” is covered in ice that gradually thaws to reveal the scene with a bear. Why: one of the best billboard ads in 2023 hands down is this campaign by ITVX. So welcome the best billboard ads 2023, an ultimate collection of killer OOH and DOOH campaigns. That’s what we’re celebrating in this article, the best billboard designs of 2023. Best billboard ads are those that invoke emotions, make people stop and stare, and instantly grab attention. And let’s not forget about the good old static, there are some cool applications of creativity there too. Today we’re living in a digital era where the OOH comes alive with 3D, AR, VR, and other creative ways to rethink the public advertising space. The billboard ad concept is very different from what it was, say, 30 years ago. Vampire Posters that burn themselves with the first sun rays AR + Static = Snapchat-powered promotion magic Colin Kaepernick’s collaboration with Nike JetBlue sign added to the historic Pepsi sign in NYT BBC Creative’s “His Dark Materials” promo Here’s our previous list of the Best Billboard Ads. 3D billboard avatar of Emma Raduceanu by Vodaphone Our Previous List of 7 Best Billboard Ads 2022.Celebration of Black History Month by Outfront Media
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